I'm Lizbeth.
But please,
call me Liz.

¡Hola!

I'm a Colombian-born, Germany-seasoned designer with over 25 years of experience (yes, I started young!) and a deep love for digital and product design. I studied Graphic Design in Bogotá and Media Design in Germany, blending Latin creativity with German precision from the very beginning.

I specialize in UI Design for digital products with a strong UX foundation. I believe accessibility isn’t a nice-to-have, it’s non-negotiable. My approach is thoughtful, strategic, and pixel-precise. Beyond digital, I create brand identities that ensure consistency across all touchpoints. Whether it's creating intuitive interfaces, building design systems, or crafting brand identities, good design, to me, is not just pretty. It’s inclusive, smart, and actually works.

I speak fluent German 🇩🇪 and Spanish 🇨🇴, dream in English 🇬🇧, and can order food (or flirt, depending on the situation) in Portuguese 🇵🇹, French 🇫🇷 and a bit of Japanese 🇯🇵. I’m basically a language nerd disguised as a designer.

Currently based somewhere between Germany and the Portuguese coast (where the WiFi is strong and the waves are stronger 🌊), I bring strategic thinking and a touch of Latin flair to every project.

Available for freelance projects and remote work — from anywhere with WiFi and good Colombian coffee  ☕Available for freelance projects and remote work — from anywhere with WiFi and good Colombian coffee  ☕Available for freelance projects and remote work — from anywhere with WiFi and good Colombian coffee  ☕

Vita

01.2025 - today

Freelance Senior Digital Art Director UI/Product Design 

09.2021 - 12.2024

Senior Product Designerenfore AG - Hamburg, Germany

11.2018 - 08.2021

UX Designer (Visual Design)immowelt Hamburg, Germany

04.2013 - 10.2018

Senior Art Directordeepblue Networks - Hamburg, Germany

07.2010 - 03.2013

Art Director ・ Pilot - Hamburg, Germany

01.2006 - 06.2010

Client Development Media Designer ・ LexisNexis GmbH - Münster, Germany

02.2001 - 03.2002

Web & Multimedia Designer ・ Ariadna E.U. - Bogotá, Colombia

02.2000 - 01.2001

Games Designer ・ Fusion Networks - Bogotá, Colombia

08.1999 - 01.2000

Multimedia Designer ・ Adhela Ltda. - Bogotá, Colombia

Awards
Annual Multimedia Award (Silver)・Mobile App・Client: ADC
ADC (Auszeichnung)・Mobile App・Client: ADC
ADC (Bronze Nagel)・Mobile App・Client: ADC
Deutscher Digital Award (Silver)・Mobile App・Client: ADC
IF Design Award・Mobile App・Client: Otelo
MAX Award (Bronze)・Mobile App・Client: Otelo
Red Dot Design Award・Mobile App・Client: Otelo
Comprix Award (Gold)・Microsite "Living with Michelangelo"・Client: Ottobock
Red Dot Design Award・Microsite "Living with Michelangelo"・Client: Ottobock
Annual Multimedia Award (Gold)・Campaign "Einer war Deiner"・Client: mobile.de
Annual Multimedia Award (Silver)・Microsite "Living with Michelangelo"・Client: Ottobock
DMMA Online Star (Bronze)・Microsite "Living with Michelangelo"・Client: Ottobock
Deutscher Digital Award (1. Prize)・Campaign "Einer war Deiner"・Client: mobile.de
WebAward・Microsite "Living with Michelangelo"・Client: Ottobock

¡Ay! And when I’m not designing?

I paint murals, draw, play with type, and dive into all kinds of creative experiments. I’m super curious, always learning, and creating. Whether it's crafting a digital experience or painting a canvas or a giant wall. I just love making ideas visible!

COPYRIGHT © 2025 LIZBETH SÁNCHEZ

Made with love & joy.