Swatch Global
Digital Presence

As Senior Art Director, I led the global online account for Swatch over a period of five years — overseeing digital campaigns, new collection launches, landing pages, and special features like mini-games and seasonal promotions. I was responsible for maintaining brand consistency, and guiding a small design team while remaining hands-on with design and concept work. One of the highlights was leading the transition from static layouts to a fully responsive website — bringing Swatch’s vibrant identity to life across desktop and mobile screens worldwide.

Role: Senior Art Director
Year: 2013 - 2018
Art Direction, Webdesign, Brand, UI, Concept, Digital Campaign